BATH & BODYWORKS X DISNEY
I designed the "Belle" and "Jasmine" Wallflower Plugs in collaboration with Disney and presented 3D product categories to the external Disney team. I led our team in designing the Disney Wallflower products, driving innovation, and elevating the Bath & Bodyworks brand. It was one of the most rewarding experiences of my career and became both the highest-grossing and best-selling in its category. From concept to execution, I genuinely enjoyed every phase of the development process, and I was proud to see the product's positive reception and impressive sales numbers. While I'm proud of the outcome, I also view this experience as an ongoing learning opportunity. I'm eager to bring this perspective of collaboration, innovation and continual improvement into my next role, where I can continue to push boundaries and grow as a designer.
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AD CAMPAIGN
BELLE WALLFLOWER PLUG
This AD campaign image includes the Belle Wallflower Plug I designed. This plug had the highest sales dollar volume and had the highest sell through for the Wallflower Diffusers category.
AD CAMPAIGN
BELLE WALLFLOWER PLUG
The design direction for Belle's Wallflower Plug was to seamlessly intergrate Disney's iconic assets while incorporatig the essence of Bath & Bodyworks. By adding a subtle shine, we enhanced the design to reflect the magic of Disney while staing true to the brand's DNA.
AD CAMPAIGN
JASMINE WALLFLOWER PLUG
The design direction for Jasmine's Wallflower was to subtly incorporate "Easter eggs" from the movie while maintaining a less overt, more jewelry-inspired aesthetic. It needed to feel elevated seamlessly fitting within the full assortment while capturing the essence of the character in a refined, sophisticated way.
Spring Estate
You're invited to celebrate the beauty of spring at the Bath & Bodyworks Estate Garden- a blossoming escape where every moment sparkles with effervescent finishes and sunlit charm. Stroll through fragrant blooms, embrace the joy of gardening and soak in the warmth of the season as nature awakens around you. It's a celebration of renewal, radiance and everything fresh and floral.
OBJECTIVE: Refresh core Bath & Bodyworks "Icons" for the Spring Season . Our target audience is our Core Customer. My objective is to give them a reason to rebuy core icons through new techniques/finishes and innovation in technology. New Skus should incorporate shop trend to help create cross category synergy and story tell.
SKILLS USED:
CONCEPT DEVELOPMENT
MOOD BOARDS
CUSTOMER RESEARCH
CROSS CATEGORY & VENDOR COLLABORATION
TECH PACKS
ADOBE SUITE
COLORWAYS
SPOTLIGHT
FIRST TIME INCORPORATING LIGHTING INNOVATION OUTSIDE OF HOLIDAY SEASONS
HIGHLY GIFTABLE.
SHOWCASED ABLILITY TO SELL STRUCTURES DURING SPRING TIME FRAME
HIGHEST SELLING "BURST" SKU TO DATE
ILLUSTRATOR RENDERS
![Vanessa Mull Portfolio 2025 [Recovered]-22.png](https://static.wixstatic.com/media/bd9b67_0a12be9146a4400ebe0c4ca25ce5e8b2~mv2.png/v1/fill/w_292,h_431,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Vanessa%20Mull%20Portfolio%202025%20%5BRecovered%5D-22.png)
![Vanessa Mull Portfolio 2025 [Recovered]-23.png](https://static.wixstatic.com/media/bd9b67_bbfec419ab624a708501310b02c2df84~mv2.png/v1/fill/w_306,h_439,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Vanessa%20Mull%20Portfolio%202025%20%5BRecovered%5D-23.png)
![Vanessa Mull Portfolio 2025 [Recovered]-24.png](https://static.wixstatic.com/media/bd9b67_d1b34d4c3bbe4625bb5540ede2b628e0~mv2.png/v1/fill/w_387,h_439,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Vanessa%20Mull%20Portfolio%202025%20%5BRecovered%5D-24.png)
ADDITIONAL DESIGNS
Above is a collection of additional designs I have worked on over the years for the Spring Wallflower and Car Fragrance assortments at Bath and Bodyworks. Each SKU is tooled in plastic, utilizing a variety of finishes and lighting techniques across multiple price points.
HALLOWEEN
I developed 3D product stories for seasonal campaigns, including leading the Halloween shop narrative to meet tight deadlines. I researched market trends to introduce fresh, innovative designs while maintaining customer-favorite styles. I elevated finishes, techniques, and lighting to create collectible diffusers that generated excitement on social media and attracted customers to stores, blending innovation with customer appeal.
SPOTLIGHT
ILLUSTRATOR RENDERS
INITIAL HAND SKETCHES
ADDITIONAL DESIGNS
Above is a collection of additional designs I have worked on over the years for the Halloween Wallflower and Car Fragrance assortments at Bath & Bodyworks. Each SKU is tooled in plastic, utilizing a variety of finishes and lighting techniques across multiple price points.
HOLIDAY DESIGNS
The Holiday Season is the highest-performing and most important time of the year for Bath and Bodyworks; requiring exceptional creativity and strategic execution to deliver captivating products and experiences. In my role, I am responsible for conducting trend research, creating mood boards, and helping to direct 3D products that enhance design vision and create cross-category synergy. I design new SKUs each season, focusing on innovation and product aesthetics. I collaborate cross-functionally with teams to solve challenges and ensure seamless execution from initial concept to final production. My work contributes to the season’s success while elevating both the product and the customer experience.
SPOTLIGHT
Bath & Bodyworks' first time purchasing an assorted case pack to show diversity through our skus
ILLUSTRATOR RENDERS
INITIAL HAND SKETCHES
ADDITIONAL DESIGNS
Above is a collection of additional designs I have worked on over the years for the Holiday Wallflower and Car Fragrance assortments at Bath and Bodyworks. Each SKU is tooled in plastic, utilizing a variety of finishes and lighting techniques across multiple price points.